Built on Binari Agentics

Anyone can sell you a list.A list is not a lead.

LeadNext finds the companies that fit you, watches for the moment they start looking, and qualifies both separately — because a perfect fit with no intent is a nurture problem, and high intent at the wrong company is someone else’s customer. A person approves every message that reaches a stranger.

Define your first funnel What makes a lead warm

No credit card. Nothing is sent to anyone until you switch sending on, on purpose.

This morning’s queue

1 hot · 4 warm · 10 assessed

Northwind Systems
A-fit · requested a demo 3h ago
Hot
Fenwick Labs
A-fit · hired a relevant executive 12d ago
Warm
Ardent Grid
A-fit · changed a relevant tool 12d ago
Warm
Helvara GmbH
A-fit · hired a relevant executive 20d ago
Warm
Caldera Works
B-fit · viewed pricing (repeatedly) 2d ago
Warm
Meridian Flow
A-fit · no intent signal yet
Cool

Every row was scored by the same model that runs in the product — fit graded against an ICP, intent decayed by age. Nothing here is a mock-up.

Why this is hard

The bottleneck was never volume.

Sending more email got easy and then got worthless. What stayed hard is knowing which twenty companies out of four thousand are worth a person's afternoon — and reaching them while it still matters.

42h

Average time to respond to an inbound lead

55% of companies take more than five days. 23% never reply at all — to someone who raised their hand.

Lead-response benchmarks, 2026

21×

More likely to qualify a lead contacted within five minutes

Against a thirty-minute wait. The odds of making contact collapse roughly a hundredfold over the same half hour.

MIT / InsideSales lead-response study

6×

Growth in outbound volume since AI SDRs arrived

Reply rates fell by about a third over the same period. More sending did not produce more pipeline — it produced more noise.

Outbound benchmark reporting, 2026

Of AI SDR deployments still running after a year

Between half and seventy per cent churn inside twelve months. The premise — point AI at a cold list, manufacture pipeline — did not hold.

AI SDR retention analyses, 2026

LeadNext is built on the opposite bet. Qualify hard, contact few, and put a human in front of anything that reaches a stranger.

The qualification model

Fit and intent are two questions. Never one number.

Fit asks whether you should sell to this company at all. Intent asks whether they are looking right now. Average them together and you get a number that cannot tell you whether a lead is wrong or merely early — and those need opposite responses.

Contact todayDo not spend a human

Fit →

DCBA

Vertical axis is intent, 0 to 100, decayed by age. Horizontal is fit, graded D to A. The dashed line is your routing threshold — above it, a person gets involved.

Fit is graded, not scored

A to D, from sector, territory, company size, buying role and stack. A grade survives contact with a sales team; a number gets argued with.

Intent decays

Every signal carries a half-life. A pricing-page view is worth a great deal today and almost nothing in three weeks. Without decay, a stale signal sits at the top of the queue forever — which is how 'high intent' lists go quietly rotten.

Reachable and lawful are separate gates again

A hot lead you cannot deliver mail to is a bounce against your sending domain. A hot lead in Germany may need consent before you may email at all. Neither is a scoring problem, so neither is scored.

Northwind Systems

A-fit · requested a demo 3h ago

Call now — the signal is under 24 hours old

The funnel

Nine stages, in the order the cost of a mistake rises.

Discovery is cheap, so it runs first and runs wide. Enrichment costs money. Verification protects your sending domain. Delivery cannot be undone — so approval sits immediately before it, never after.

Stage 1

Where do leads come from?

Discovery is the cheapest step, so it runs first and runs wide. Everything after it costs money per lead.

Your website forms

A webhook trigger on the spine. Your form posts to it; the run starts on arrival, which is what makes speed-to-lead possible at all.

CSV or list upload

A list you already own. Parsed, then subject to exactly the same qualification as everything else.

csv.parse

Maps discovery

setup

Find businesses by category and place. Returns the business and its website — never an email; the website supplies that in the next stage.

maps.search

Google Sheet

setup

Read a sheet your team already maintains, on a schedule.

google.sheets_read

Public register or feed

Tenders, planning registers, filings. The highest-quality free trigger data there is, if your sector publishes it.

http.get

Website visitor identification

roadmap

De-anonymise traffic you already have. Company-level is reliable; person-level is not, and is restricted in the EU.

What is underneath

LeadNext owns no engine.

It is a product on Binari Agentics — a governed workflow platform. Every step of your funnel is a manifest executed on Temporal, and every tool call passes one chokepoint where policy is evaluated, rate limits are counted and an audit event is written.

That is not an implementation detail we are showing off. It is why the promises on this page are keepable: the approval before a send is enforced by the platform, not by our UI, and a run parked waiting for a human does not consume your throughput.

Durable execution

A run survives a restart, a deploy and a bad afternoon. Retries are declared, not improvised.

Policy on every call

Evaluated twice — when the step is planned and again inside the invocation — so a rule you change mid-run is respected.

Approval, per item

Forty leads is forty decisions, not one batch. Routed to the people who own the relationship.

An audit trail you can hand over

Who ran what, against which policy, with which approval. This is the answer to 'where did you get my data'.

Secrets stay secrets

API keys are referenced, never inlined. They do not appear in a manifest or in the audit log.

Fair sharing

A per-tenant ceiling and a round-robin dispatcher. Another customer's bulk import cannot starve your inbound.

Guardrails

The limits are the product.

Outreach has two hard constraints that most tools treat as someone else's problem: the mailbox providers, and the law. Both are enforced here before a message can exist, not checked afterwards.

Deliverability

Google, Yahoo and Microsoft moved their sender requirements from recommended to enforced. Mail that fails now gets rejected outright rather than filed in spam — so this is survival, not hygiene.

Spam complaints: under 0.3%
Bounce rate: under 2%
Authentication: SPF, DKIM and DMARC, aligned
New domain warmup: 5–15 a day for 30 days
One-click unsubscribe: RFC 8058

Lawful basis, per lead

Decided for each lead rather than for each campaign, because one list routinely spans four regimes and the strictest one governs that lead — not the send.

United States: CAN-SPAM
United Kingdom: PECR
European Union: GDPR Art. 6(1)(f)
Germany, Austria, Italy: Consent required
Canada: CASL

This is a product guardrail, not legal advice. It encodes the mainstream reading for B2B outreach so the default behaviour is the careful one.

Pricing

You pay for qualified leads. Not for volume.

Emails sent, rows enriched and tokens burned are our costs, not your outcomes. A lead that fails verification, fails compliance, or falls below your own routing threshold does not appear on your bill.

Starter

One funnel, one territory, founder-led sales.

$290/month

100 qualified leads included, then $2.40 each

100 qualified leads a month
Website forms, CSV and public feeds as sources
Fit grading and signal-based intent scoring
LeadNext inbox and webhook delivery
Human approval on every outbound message
Full audit trail

2 seats · 2 concurrent runs

Start with Starter

Growth

Most chosen

A real pipeline target and more than one motion.

$890/month

400 qualified leads included, then $1.90 each

Everything in Starter
400 qualified leads a month
Maps discovery and contact enrichment
Email verification before any send
AI research and self-critiquing drafts
Scheduled funnels and multiple ICPs
Google Sheets delivery

8 seats · 6 concurrent runs

Start with Growth

Scale

Several teams, several territories, compliance scrutiny.

$2,400/month

1,500 qualified leads included, then $1.20 each

Everything in Growth
1,500 qualified leads a month
Dedicated worker pool — your runs never queue behind another tenant
Third-party intent feeds
Per-region lawful-basis routing and consent-first sequences
SSO and per-team approval routing
Data residency and retention controls

25 seats · 20 concurrent runs

Start with Scale

A qualified lead is one that matched your ICP, passed verification, passed the lawful-basis check, and met the routing threshold you set. You can change that threshold at any time — and yes, raising it lowers your bill.

Twenty minutes to a funnel you can read.

Onboarding produces two things: a definition of who your customer is, and a set of pipeline manifests you can read line by line before anything runs. Nothing is created on the platform until you have seen them.

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